Mattel

Working with Mattel for nearly 10 years, we tackled a wide range of challenges, tight timelines and had more fun than imagined. From logo designs to video production, BBI worked fast and lean to provide Mattel high end work with the personal service this family of brands strives for.

  • Identity
  • Creative
  • Content
  • Video Editing
  • Maintenance
  • Marketing
  • Strategy
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Mattel

Barbie's secret launch

During Barbie's big release of their Fashionista doll line, top secret was the highest priority. Everything from in-house work to encripted files, this project was hush hush.

By preparing the website, emails, ad units and video units, Barbie's big release went off smoothly and aligned with all the national ads, creating a huge splash in Barbie's world.

Racing with Hot Wheels

Hot Wheels is the ultimate brand to go wild, have fun and really show off the excitement of the Hot Wheels universe. From ads for games to video editing for titles like Hot Wheels Open World, we loved rolling up our sleeves and getting under the hood of this epic brand.

We were able to drive awareness for games on tight budgets while delivering completly unique and engaging ideas to promote the titles.

Dawn of the Age of Rivals

When the game, Age of Rivals - Conqest first came on the scene, Bright Bulb was asked to create the logo for the game along with key art, icons, and the overall theme to match the stained glass look.

By multiple versions and narrowing down to a particular style, Age of Rivals was launched and localized across 9 countries. Localization support for the creative kept the brand unified and meant smoother approvals.

Calling all parents

Fisher Price brought BBI into their brand to develop new welcome journey emails across all the early stages of development with wee ones.

Creating over 100 emails throughout the stages of prenatal to 36 months, Fisher Price was able to automate emails to their subscribers through Sales Force. By developing a template system, the emails were able to be updated on the fly with new products and copy without disrupting the automation flow.