Cork Cyber
Creating a start-up is never easy. Creating a start-up with a new product in the busy MSP market is wild. Cork Cyber took on the adventure and we were assigned the challenge of creating a compelling story around cyber crime and financial loss, using only a logo and a base set of colors.
- Identity
- Creative
- Content
- Development
- Maintenance
- Marketing
- Optimization
- Strategy
Cork Cyber
Cork V1 - Animal house
To go from 0-1 during startup, making an impact in a competitive market with a new product model can be overwhelming. With this kind of wild challenge, cue the anthromorphic zoo!
Using AI to create eye-catching characters, we got the MPS's attention. Using clear language, they began to understand who Cork was.
Cork V2 - Growing up
To take Cork to 1-2, they needed to mature the message. By removing the distractions and paring down the design to something more understandable and relatiable to the product, Cork was able to launch forward with improved booths, ads, collatoral, website and logo. Now introducting - Cork Cyber.
Cork Cyber x HubSpot
Promotions, ads, emails and landing pages do not mean anything if there is no way to communicate further with prospective partners. By utilizing HubSpot, Cork Cyber can capture attention, move an interested person into a pipeline, and start a sales campaign.
Incorporating HubSpot's campaign manager, Cork Cyber is able to track and organize leads plus show what works & what doesn't. Messaging becomes personalized and relational based on the person's experience.
Empowering others
We used Hubspot's Design Manager to create templates to take complex systems and make them useable for anyone to use. The time used to create a project doc, could now be used to build the event.
The workflows and templates made webinars a breeze to create, market with and deploy - all by Cork Cyber's internal team.




